Limerick Lane Cellars, a Sonoma County estate winery, has announced the launch of a new sustainable premium wine brand called Revelshine. The new range, which is available in the three flavours, comes in sustainable aluminium bottles.
Fourth generation winemaker Jake Bilbro, founder of Revelshine, said: "While my work life has always led me through wine, my passion and love is the outdoors. Rivers, mountains, beaches, music festivals - this is where I find my inspiration. I realized, along with my other friends who are surfers, skiers, kayakers, mountain bikers and musicians that you just do not have good wine where we enjoy these activities. If you do, it is because you had to go to extraordinary lengths to bring it (such as duct taping your bottles or pouring your good wine into inflatable bladders from previous boxed wine). No matter the bottle, the glass doesn't work on the beach or the river. And that is how Revelshine was created."
Revelshine is working towards creating additional sustainable and socially responsible products in the future.
"Now more than ever the need to be outdoors and finding moments of REVELSHINE, is imperative for our outdoor premium wine community and our sanity to be honest. The earth has become even more important over these last 6-months as we all seek to find isolated peace. Jake saw a problem and now we are providing a socially responsible solution and of course having a bit of fun at the same time. We are fortunate to work with partners that share our desire to make a difference in this world, as well as our local Sonoma County community. This is just the beginning, who knows where this path will lead us next... "said Gina Lathrum, Director of Marketing.
source https://www.alcircle.com/news/limerick-lane-cellars-launches-a-new-premium-wine-brand-in-aluminium-bottles-58003
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