USM teams with ribbed aluminium luggage label Rimowa for a distinctive storage unit concept

The Swiss manufacturer of modular furniture and storage units, USM is among the rarest brands that, by the nobility of its timeless designs hardly ever has caused to add to its product range. However, with a similar rationale, it is extraordinarily choosy when it comes to tying up with other brands.

According to our special correspondence, the news has emerged that UMS has collaborated with leading aluminium luggage label Rimowa, which is quite impressive.

‘Concept USM by Rimowa’, as the result is tagged, is an exquisite union of distinctive elements from both renowned brands – the USM ‘Haller E2’ storage credenza reimagined in the grooved aluminium that is emblematic of Rimowa’s luggage.

Unpredicted, but true to the standards of the two creators, this one-off conceptual piece illustrates a shared belief in high craft and functional design that upends agelessness.

Emelie De Vitis, the CMO of Rimowa said, “USM furniture has always been familiar to Rimowa, as its ‘Haller’ modular system has equipped our headquarters in Cologne for years.”

“Both USM and Rimowa have worked on refining the same products for decades; Rimowa on the grooved aluminium suitcase since 1955, USM on the ‘Haller’ modular system, which was patented in 1965. Such incremental innovation is only made possible by the highest attention to quality and functionality. Since we see some of our design-driven DNA in USM, it felt natural to work on a concept object together.”

Laurent Crochet, the CEO of USM France exemplified, “The ‘Haller E2’ storage unit – a best-selling four-module design with elegant proportions and drop-down doors – was chosen for the project. ‘It’s a pure and iconic USM design, a kind of multipurpose furniture which reminds me of a piece of luggage that would accompany you in all situations.”

“The project was far from a like-for-like replacement of materials. It was not possible to replace the existing USM steel panels with grooved aluminium panels, without losing some functional features.”

source https://www.alcircle.com/news/usm-teams-with-ribbed-aluminium-luggage-label-rimowa-for-a-distinctive-storage-unit-concept-80823