The British water business Berrington Water lately debuted Re:Water, a drinks product that comes in a reusable bottle made from 100% recycled aluminium and which again is 100% recyclable.
Spring water business Berrington Water recently launched Re:Water, a drinks brand that comes in a reusable bottle made from 100% recycled aluminium and which is itself 100% recyclable. We caught up with Re:Water cofounder and Berrington Water Director Matt Crocker to hear more.
On 11th June 2021, the British spring water brand Re:Water was served to global leaders at the G7 Summit. The gathering prioritizes the entail to ‘build back better’ post-COVID to ‘create a greener, more prosperous future, the decision to ditch single-use plastics at the event is a reflection of both political ambition and public sentiment.
Matt Crocker, Director of Berrington Water and Co-founder of Re:Water believes the group’s cooperation with the UK Foreign Office has been set as a living example for the government, as he said: “We are proud to supply the G7. The government often talks about targets – reducing carbon emissions, moving to net zero, reducing single-use plastics. Re:Water does all that. It’s cutting single-use packaging, plastics and carbon emissions.”
Berrington is a decade old water supplier and the Herefordshire spring water company ‘traditionally’ bottles its water in plastic and glass, while its hospitality customers include British fast-food chain Itsu and others like Leon and The Four Seasons.
The consumers in the United Kingdom were gradually moving away from single-use plastic, as a world-leading data agency reported that bottled water sales dipped by around 6% in the year to November 2019.
Berrington read the mood of the consumers and steered around for sustainable packaging alternatives.
Crocker unveiled the three principles that informed this work: “Firstly, we wanted something genuinely green. There are quite a few options that, when you scratch the surface, aren’t any better. Secondly, consumers need to like it. And finally, it has to be commercially viable.”
“What we came up with sounds extremely simple, but it took three years to get to market,” Crocker added.
“The lightweight aluminium bottle and aluminium cap is itself 100% recyclable and – importantly for Crocker – widely recycled. When it comes to recycling there are lots of misunderstandings. It is a complicated issue.”
With the launch of Re:Water in unique aluminium bottles, Berrington also shouldered a carbon foot reducing plan, as it uses recycled aluminium, the bottle creates 95% less CO2 emissions than standard aluminium.
source https://www.alcircle.com/news/british-spring-water-brand-launch-re-water-bottles-made-from-100-recycled-aluminium-67545
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