Evian has entered a new product category with the launch of new evian+ range in the US. The new range is available in recyclable aluminium cans – a first for the brand.
This evian+ range comes in four exciting and tasty flavour combinations including; Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil and Cucumber & Mint. All variants feature zero sugars, zero sweeteners, zero calories and are enriched with magnesium and zinc, supporting normal cognitive function.
Shweta Harit, VP of Marketing at evian, said: “Today’s announcement demonstrates ongoing innovation at evian as we expand our product portfolio into two new product categories with the launch of functional sparkling and flavored.
“Encouraging our consumers to be healthy and perform at their highest level is at the heart of all that we do at evian, so we’re excited to be able to action this in a new and appetizing way. The introduction of a sparkling flavored functional water reflects the importance of adapting to consumer habits. We are delivering the pure taste of evian natural mineral water in a new and fun way, as we continue to act and support a generation who seek to become the best version of their true selves.”
The full evian+ range is now available at select US retailers.
source https://www.alcircle.com/news/evian-unveils-new-flavoured-sparkling-drinks-in-aluminium-cans-63866
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