Cotton On Foundation launches bottled water in 100% aluminium

Cotton On Foundation, in partnership with Wallaby Water, has announced the launch of Australia’s first 100 percent resealable aluminium bottled water. Aluminium packaging will compete against plastic, cartons and glass packaging as the nation’s most recycled and recyclable packaging alternative for bottled water.

Aluminium bottle reduces the product’s carbon footprint through repeated cycles. The aluminium bottle will save 40 tonnes of plastic per year in Australia.

“Wallaby aims to play a role in Australia’s transformation to a circular economy by encouraging greater resource recovery and waste avoidance by using 100 percent and infinitely recyclable aluminium cans and bottles. Above all else, our brand is a mouthpiece for education and awareness about the problems caused by discarded plastic and the benefits of aluminium packaging,” said Dominic Goldsworthy, Founder and Director of Wallaby.

“At Cotton On Foundation, we want to create a better world for the next generation. One simple step to do this is on a personal level is to always have your own reusable water bottle, but when you’re caught out and didn’t bring one, we now provide our customers with a bottle that’s not only better for the environment but changes lives… encouraging a world without single use plastic,” said Tim Diamond, General Manager of Cotton On Foundation.

 “An iconic product in the Cotton On Foundation range, to date, our water bottle has raised a significant amount of funds that have contributed to our global education programs. We’ve been on a journey over the past few years and our customers and team members have challenged us to find a more sustainable water bottle. Aluminium, with its high rate of recyclability has definitely been welcomed by customers and team members alike,” said Jade Slater, Head of Product for Cotton On Foundation.

source https://www.alcircle.com/news/cotton-on-foundation-launches-bottled-water-in-100-aluminium-57953