A SHOC launched performance energy drinks in cans. The proprietary natural energy blend of green coffee beans, yerba mate, coffee fruit extract and guarana are packaged in Ardagh 16 oz. cans.
The drinks are available at national grocery and convenience stores across the U.S., including 7-11, Kroger, Walgreens, CVS, and, within the next few months, Target.
According to Scot DeLorme, Adrenaline Shoc Co-Founder, “In the last year, this relatively new category jumped to more than 10% of the $15 billion energy drink category.”
“And there’s no signs of slowing down. Consumers are increasingly considering more functional ingredients with higher efficacy in their beverages and A SHOC delivers on all fronts.”
Scot said, “Cans have actually been the preferred package for the energy drink business for decades and remains our choice for showcasing our brand.”
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Claude Marbach, CEO, Ardagh Metal – Beverage North America, said, "Cans deliver ideal filling, shipping and distribution economics. You’re not shipping air with cans, and retail shelf space, often at a premium, is not wasted when cans are on display. We’re proud to support the A SHOC team as they build their brand and extend their distribution reach.”
source https://www.alcircle.com/news/a-shoc-uses-ardagh-16-oz-cans-for-performance-energy-drinks-57832
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